How to SEO – The 5 Step Overview

I get this question on Quora all the time: How do I get better rankings for my website? In other words, how do I do SEO so that my website performs well in search results? Fortunately, there is a system: Step 1: (Semantic) Keyword Research Fortunately, I wrote a whole book on this subject. Check out Semantic Keyword Research on Amazon. It will take you through all the steps to find tightly integrated groups of keywords that are low competition and profitable. Step 2: Create Engaging, Long-Form Content Why engaging? Because you want your users to have a positive experience with your website. High bounce rates and subsequent clicks to other results in the SERPs will negatively affect your ranking. Why long form? Because search engines are still primarily text-based. The more relevant text you have, the more chances you give the search engine algorithms to find meaning between your content and the user’s query. Step 3: Optimize Your On-Page Factors Make sure your keyword density isn’t crazy. Check your meta title and description. Check your H tags. Check your schema markup (if applicable). Step 4: Share with the World Promote, promote, promote. Share your content on social media, secondary blogs, and everywhere else. The more chances people have to come across your content the more opportunities you will have to build your social signals and link profile. Step 5: Get Links (if applicable) If you need more traction, it’s time to start building links. Build your own or buy them. Links are the #1 most important factor in ranking any particular page. See moz’s ranking factor report:  

7 Factors that Make a Link Valuable

We already know that backlinks are still the most important factor in ranking a page. But there is a world of difference between a quality link and a crappy link. So in this video I go over the 7 factors that make a link valuable: Anchor Text Relevance Topical Authority of Source Domain Authority Quality of Page’s Other Links Follow vs NoFollow Spam Signals  

My Semantic Keyword Research Book is Out!

I am so excited to tell you that my book, Semantic Keyword Research: The 5 Step Process to Building Websites with 10 Times Less Work is finally available on Amazon. This book has been in the works for about a year and I decided to write it simply because the amount of garbage I see out in the marketplace is just ridiculous. People asked the same questions over and over and over again about how to do keyword research. Since the keyword research is the most important aspect of building website, it is critical that you get it right. So in this book I go through my five-step process for finding markets, figuring out semantically related terms, doing keyword research, extracting the data and doing analysis, and then organizing a group to get into a semantically integrated silo architecture. That something a lot and pretty complicated, but it’s actually fairly easy when spelled out in the book. It’s a short read and is free on the Kindle Unlimited program, so I hope you’ll take a minute to check it out.

Using Your Competitor’s Keywords to find Profit Targets

So I was having this discussion on Reddit today on the bigseo sub Reddit about using your competitors keywords in order to do your own keyword research. One commentor talked about using scraping tools like some rush and in others in order to find competitor keywords. I then spelled out a quick seven step process for doing that using scrapebox, SEMRush, and LongTailPro, and mentioned that I might do a video. The original poster set of it would be great, so the video you see above is the result of that. Basically what I did was to find competition, input their URLs into SEMRush, collated the data, put it through scrapebox’s auto suggest, and then taking that big list and putting it into LongTailPro. Once that final export was done, then there was a list of keywords with searches and values that we go after.

The 5 Traffic Sources

There are 5 basic sources for web traffic. Source 1: Organic Search When people talk about SEO, this is the traffic source they want to build. If you rank #1 for a particular search term, you are going to get somewhere around 35% of the traffic querying that term. Source 2: Paid Traffic Paid traffic comes from ads, in whatever form that might be. Facebook, Google, Bing, LinkedIn, twitter, banner networks, solo ads, etc. There are plenty of people out there willing to take your money in exchange for exposing their audience to your message. This includes offline avenues of marketing like tv, billboards, direct mail, and so on. Source 3: Social Traffic Social traffic comes from building a following of some kind on a social media platform. One of the advantages of social traffic is that it is typically very targeted and these people already like you. That’s how you built the following in the first place. Source 4: Referrals Referrals come from other websites. In this overall model, we are really talking about other content website as opposed to ad placements or social traffic. Source 5: List Traffic List traffic comes from the traffic you create by sending messages to your email list. This is closely related to social traffic. So, that’s great and all, but the question we need to be asking is how do we increase our share of each type of traffic? I will be writing about that in future installments.

The Plan

I have almost 40 sites that I am currently working on. So I need a plan to keep organized. WR1 Content Hiring inexpensive writers to add content Roughly $6 per 1,000 words 5 article per writer per week 20 articles per writer per month $120 per writer per month Currently I have one good writer on health topics I have another so-so writer for general topics How much to add to which sites? For authority/amazon sites I want to be adding content at least once per week For the MNS, do I rotate through all the sites and only update them once a month? I’d rather focus 0n a few at first, let the others age, and then update in batches. With 6 authority/amazon sites, that only leaves 4 spots per week for MNS articles. So I will select 8 MNS sites to work on for the month. Sites 1-4 are on week A, sites 5-8 are on week B. WR2-3 Web 2.0s Have JR follow the checklist to build WR2s and WR3s for all the new (and old content) WR2 PinVid Build 2 PinVids per week (note: waiting for hosting to get sorted out) WR3 Linking Domains Build 1 linking domain every 2 weeks And that’s the overall plan. I think it’s a good one. Fundamentally, adding content is less expensive than building additional linking properties.

5 Simple Steps to Buying a Linking Domain

Intro & Overview Here in the intro, I tell you about my experience over the years of developing linking domains & PBNs and why link building matters. I’ll give you a hint: it’s because they work! Step 1: Competition Research It is important to look at your competition to determine how many and what kind of links you will need to build in order to win the search engine ranking wars. Step 2: Getting Lists There are 4 different ways to get lists of domains to acquire. In this video I get into each method. Step 3: Assessing Strength With all these different metrics, which one is most important? Each measurement has its flaws, so you have to take a well rounded approach. Step 4: Assessing Health Just because a domain is strong does not mean that it will work for you as a linking domain. You have to make sure that the domain is healthy as well. I’ll show you how. Step 5: Verification This is the step where most SEOs make their BIGGEST mistake. You must verify what you think you know before spending the money to buy a domain. Bonus Step: Footprint Elimination I’ll show some quick and easy techniques to hide your footprints when buying linking domains.