We already know that backlinks are still the most important factor in ranking a page.

But there is a world of difference between a quality link and a crappy link.

So in this video I go over the 7 factors that make a link valuable:

  1. Anchor Text
  2. Relevance
  3. Topical Authority of Source
  4. Domain Authority
  5. Quality of Page’s Other Links
  6. Follow vs NoFollow
  7. Spam Signals

 

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