The book is going to be about actually setting up domain hosting and creating the site.
Part one, the technicals
One, selecting a domain name.
advice of exact match domains has gone the way of the dodo. There used to be an added bonus for having an exact match domain, but Google did away with that some years ago. In today’s search engine environment, an exact match domain puts you at risk for Penguin and panda automatic penalties.
So the solution is to create a brand.
What does Google have to do a search? What does CNN have to do with news? Those letters and words have nothing to do with the subject that those websites are about. It is only through experience that we know that Google is related to search and CNN news related news. Similarly you have to build a brand for your own website.
Later on, when you are building links to your site, this has the advantage of providing huge diversity to your anchor text profile.
Two, registering the domain.
There are tons of registration services out there to use. All of them do the same exact same job. Find one that is both cheap and offers cheap or free privacy protection. There are outfits out there and spammers out there who will mass email every domain registration in the universe. I get hundreds of these emails constantly. Fortunately my email filters to care most of them, but a few still sneak through.
Personally I like services like hover.com and name.com for their cheap and easy registration. Go Daddy is very expensive, enom.com is also expensive. Name cheap.com gets you with a cheap first year, but then there were prices are very high.
Again, they all do pre-much the same thing. So find the best deal but you can.
Three, hosting the domain.
We comes to hosting, to a degree you get what you pay for. When you host a website, it’s where you website lives. So when you get visitors to your website, you want to make sure that they are served quickly and efficiently. This means that your host should have very good uptime, and plenty of bandwidth available for your site. A lot of the cheap hosting plans out there oversell their servers. So when someone tries to visit your site, somebody else is trying to access the thousand other sites on that same system. This slows down the delivery of content to your user.
This is both a ranking factor in Google, albeit a lesser one, and it is incredibly annoying to a user. How many times have you that out of website because it was just taking too long to load? I do it all time.
However, you don’t break the bank. There are plenty of great hosts out there that you can get from $5-$10 per month that will do the job just fine.
Four, setting up your website.
In today’s marketplace, there are 1 million different platforms that you can set your website up on. One of the most popular, and one I use is called WordPress. At this point in the game WordPress runs about 20% of all the major sites on the Internet. The New York Times runs on WordPress.
It’s a very popular platform because it is so easy to use, free to install, and incredibly flexible for customizing the look and feel of your site. A result of its popularity is that there are tons of plug-ins available to create the exact functionality that you want. And that will be important when it comes to creating our website silo architecture that we went over in the semantic keyword research book.
Most hosts will have a software installation package. Usually this is either quick install or softaculous. You just click on the installation module, find WordPress in the listing, and start the installation process. Make sure that you install WordPress to your root domain rather than to a subdirectory.
The installation process will run, and you will have your login name and password ready to go. And if you have any trouble, your host will be able to either do it for you or walk you through the process.
Part two customizing your site.
Like most things, people typically set up their sites backwards. Most people will go into a site, pick their theme, and then going through their settings and customizing. In my opinion a better way is to customize all your settings first get your plug-ins in place with all the widgets that you’re going to want, and then select your theme to tweak how everything appears to the user.
Five, logging in and setting up your site.
Delete the default post and page. Set up the reading settings. Set up your permanent links structure. Set up your discussion settings.
Six, plug-ins plug-ins plug-ins.
Go through the plug-ins that will create the site that you want.
This will include the silo plug-ins from network empire, and discussion on the various options here. Some are free some are not.
Go through the Joost SEO plug-in.
Set up analytics tracking.
Set up I seems security.
Set up a contact form plug-in.
Set up social network auto poster or use a service like HootSuite.
Seven, creating your silo architecture.
Discuss how to take your silo architecture map from the semantic keyword research process and implementing it into the silo plug-in. Go over the permanent link over optimization issue.
Eight, creating your social profiles.
Go over creating the social basics including Google plus, twitter, and a Facebook fan page. Discuss how to integrate those services with your site either through social network auto poster or through HootSuite.
Nine, creating a footer menu and related pages.
10, picking your theme.
The theme dictates the look and feel of the website. There are hundreds if not thousands of free themes available through the WordPress depository. I recommend going through those to see if you find anything you like before looking at any of the paid options. If you can’t find anything you like and you just must buy a theme then galleries like theme forest are very popular. The Genesis framework is also very popular, which I use on some of my sites. Also the thesis framework is another popular choice. But if you’re willing to create your own header images, and have that basic skill of photo editing, then you get by with a free theme just fine.
Along with the theme comes widget placement. Create a widget for your social profiles, your silo menu, and anything you want to display in a sidebar or footer including ads and your footer menu. Depending on the options your theme has, there’s going to be some flexibility in how you place things.