Today’s word of the day is:


June 30, 2015
: false information deliberately and often covertly spread (as by the planting of rumors) in order to influence public opinion or obscure the truth
The writer’s latest book examines the effects of propaganda and disinformation during the Cold War.

“But more than anything else, we believe the level of fury and disinformation in this debate does a disservice to every student, teacher and taxpayer.” — editorial, Newsday (New York), April 19, 2015

So my idea list is going to be about the top 10 uses for disinformation in on a personal level.
  1. Security – Online profiles are ripe pickings for cyber criminals. Don’t provide accurate information that can be cross referenced to determine who you are.
  2. Dating -If you are dating multiple people, this one is a no-brainer.
  3. Creating a persona – If you want to develop multiple professions, having a persona to match each one will build authenticity.
  4. Competitive advantage – In a more Machiavellian sense, you can plant disinformation to send your competition off track at key moments.
  5. Lying to yourself to improve – This is what affirmations and visualization exercises are all about. You are literally telling yourself something that isn’t true yet with the goal being to spur yourself into action to achieve those things.
  6. Ego boosting – This is the base form of personal disinformation. Promote yourself.
  7. Advertising block – Advertising companies extract information from all over the place to build their lists and target you. Provide disinformation to protect your wallet.
  8. Protecting other people’s feelings – This is probably the most common use of personal disinformation. People lie constantly to protect others. In my opinion, 99% of the time this is a waste of time and energy.
  9. The bluff – Whether you are playing cards or trying to get out of a dangerous situation, disinforming your opponent into thinking you are stronger than you are is a key tactic.
  10. Self protection – This is the flip side of lying to yourself to improve. People create their own disinformation to protect their fragile psyches from facing reality. It’s sad.

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