"A pre-flight audit — Audience, Existing Model, Primitive, Delta, Category Mean, Novel Encoding — that a message must pass before it is allowed to be published."
The PDN Message Card
A pre-flight audit -- Audience, Existing Model, Primitive, Delta, Category Mean, Novel Encoding -- that a message must pass before it is allowed to be published.
Where This Idea Comes From
A pre-flight checklist introduced in "The Attention Equation" — Audience, Existing Model, Primitive, Delta, Category Mean, Novel Encoding — that a piece of writing or messaging has to pass before it's allowed to publish, forcing the Primitive-Delta-Novelty math to be checked explicitly rather than assumed.