How to SEO – The 5 Step Overview

I get this question on Quora all the time: How do I get better rankings for my website? In other words, how do I do SEO so that my website performs well in search results? Fortunately, there is a system: Step 1: (Semantic) Keyword Research Fortunately, I wrote a whole book on this subject. Check out Semantic Keyword Research on Amazon. It will take you through all the steps to find tightly integrated groups of keywords that are low competition and profitable. Step 2: Create Engaging, Long-Form Content Why engaging? Because you want your users to have a positive experience with your website. High bounce rates and subsequent clicks to other results in the SERPs will negatively affect your ranking. Why long form? Because search engines are still primarily text-based. The more relevant text you have, the more chances you give the search engine algorithms to find meaning between your content and the user’s query. Step 3: Optimize Your On-Page Factors Make sure your keyword density isn’t crazy. Check your meta title and description. Check your H tags. Check your schema markup (if applicable). Step 4: Share with the World Promote, promote, promote. Share your content on social media, secondary blogs, and everywhere else. The more chances people have to come across your content the more opportunities you will have to build your social signals and link profile. Step 5: Get Links (if applicable) If you need more traction, it’s time to start building links. Build your own or buy them. Links are the #1 most important factor in ranking any particular page. See moz’s ranking factor report:  

7 Factors that Make a Link Valuable

We already know that backlinks are still the most important factor in ranking a page. But there is a world of difference between a quality link and a crappy link. So in this video I go over the 7 factors that make a link valuable: Anchor Text Relevance Topical Authority of Source Domain Authority Quality of Page’s Other Links Follow vs NoFollow Spam Signals  

10 Ideas for Kevin

Videos on how rankings work with links in 2015/2016 – moz report Types of links – contextual, image, sidebar/menu Anchor text – exact, long tail, semantic, url, brand, generic What will you rank for? It depends on your on-page Quality over quantity Controlled vs uncontrolled platforms Build your own ecosystem How to use Blogsvertise most effectively Relevancy is not identical Juice vs. Traffic. Why not both?

10 Ideas for Processes to Document

DAS – Creating a DAS page DAS – Creating a DAS stack DAS – Socializing a DAS page DAS – Syndicating a DAS stack DAS – Creating DAS Accounts PBN – Researching domains PBN – Creating a PBN install Content – Posting an article PBN – Semantic keyword research PBN – hosting a site

Is Dividend Investing Worth It?

So I was browsing reddit and come across this thread: and it got me thinking. The poster says this: 2) Where are the problems with investing money in moderate-paying low-expense dividend ETFs? I’m having a tough time finding much information on income investing in general, and dividend ETFs seem to be a bit of a rare breed. Most folks doing income investing seem to like picking individual stocks but I feel quite unsafe doing that. (I understand my money will grow faster in Vanguard funds, but for me the psychological safety of taking safe gains on a continual basis helps me to sleep better at night.) Any time people start assuming things about financials, I want to look at the details. So I did. There’s the first question, are dividend paying stocks really going to under-perform in terms of capital returns? It seems to me that it’s at least possible that companies can grow in stock price and throw out dividends. I took the Dividend Aristocrats as my benchmark since we are going to be comparing to an index like the S&P 500 anyways. The Dividend Aristocrats are the S&P 500 companies that have a history of raising dividends for decades. So I compiled the list, looked at the beta (volatility compared to their index) of the individual stocks and came up with this chart: The horizontal bar at the beta = 1 level is the average volatility of the index. The vertical line near the yield = 2%mark is the average yield of the index. So stocks to the right of the vertical line are yielding more than the average S&P 500 member. Stocks above the horizontal beta=1 line are more volatile than average, and those below are less volatile than average. So, are dividend aristocrats going to underperform in capital gains? Taking all the Aristocrats together, yes. The distribution of beta is skew right because of that peak around beta = 0.5. So, the next question is: does that matter? Do the dividends compensate for the lower volatility? To answer that, I looked up the historical returns of the Dividend Aristocrats. I got the performance from 1990 to 2011 from this seekingalpha article: (even though mean return is the wrong way to look at it) and then I calculated the returns from 2012-2014. Over the period from 1990 to 2014, the S&P 500 had a compound annual growth rate (CAGR) is 9.64% which is slightly higher than the long term historical average of around 8.8%. Standard deviation for the series was 17.91%. Over the same period, the Dividend Aristocrats had a CAGR of 11.77% and a standard deviation of 14.32%. So the Dividend Aristocrats paid more money even with lower volatility. What I’d be very interested in doing is expanding upon the Aristocrats and determining which are really worthwhile. You can see in the scatter plot that there are 11 stocks that either have exceptional yields and/or exceptional beta. I’d like to model a portfolio focusing […]

How Many Americans Are Really Working?

I was talking with my business partner the other day about the latest employment statistics released by the government and got to wondering: how many Americans are really working? In our tax business we see people from all walks of life with all different economic situations. A lot of people out there are struggling to make ends meet. So I got to thinking about the labor force participation rate, how many people were really in the work force, and so on. Here’s what I found: The current population of the US is estimated to be 321,729,000 people. Of those, just under 65 million are children under 16. So that leaves 256,739,742 people 16 and over. Of those 256 million, almost 30 million are in school of some kind. So that leaves 226,979,810 adults out of school in the potential work force. Another 43 million are over 65 and older. Let’s just chalk them up to retired. That leaves us with a potential working population of 183,868,124. So far so good. About half the people in the US are available to work to support children, students, and the elderly. Now we get to the meat of the matter. The Bureau of Labor Statistics tells us that there are 95 million Americans 16 and older that are not in the labor force. Inside of that number we have to discount the students and elderly, so that leaves us with 22 million working age Americans not in school and not in the labor force. So now we are down to 162,021,742 potential working adults. Of those, 5.1% are unemployed. So that means an estimated 153,758,633 are working. But then there is government work. About 22 million people work for the various levels of government in America. Let’s be generous and say that half of those would have real jobs like teachers and such if the government did not exist (even though every private school operates with far fewer personnel than public schools – especially in administration). The other half, the DMV workers, the congressional staffers, and all the rest of the bloat would be gone. Discounting that half of the government workforce leaves us with 142,843,005 American adults with actually productive jobs supporting everyone else. Which is actually good news. I expected the number to be far lower. Essentially 44% of the population has a real job that contributes to the nation as a whole. So every person out there with a job is supporting himself or herself as well as 1.25 other people. Considering that the average household size in the US is 2.54 people, that’s actually pretty close to having an average of 1 person per household working productively. Of course, the actual distribution of jobs per household is not uniform. Some households have nobody with a job and some have multiple jobs. But on average, a single worker is approximately supporting a single household. All these statistics are based on government surveys, and I take them with a grain of […]

10 ideas for my next book in the building profitable websites series

In a previous post I talked about 10 ideas to expand my building profitable websites series. In this post I am going to be detailing 10 ideas for that next book. The book is going to be about actually setting up domain hosting and creating the site. Part one, the technicals One, selecting a domain name. advice of exact match domains has gone the way of the dodo. There used to be an added bonus for having an exact match domain, but Google did away with that some years ago. In today’s search engine environment, an exact match domain puts you at risk for Penguin and panda automatic penalties. So the solution is to create a brand. What does Google have to do a search? What does CNN have to do with news? Those letters and words have nothing to do with the subject that those websites are about. It is only through experience that we know that Google is related to search and CNN news related news. Similarly you have to build a brand for your own website. Later on, when you are building links to your site, this has the advantage of providing huge diversity to your anchor text profile. Two, registering the domain. There are tons of registration services out there to use. All of them do the same exact same job. Find one that is both cheap and offers cheap or free privacy protection. There are outfits out there and spammers out there who will mass email every domain registration in the universe. I get hundreds of these emails constantly. Fortunately my email filters to care most of them, but a few still sneak through. Personally I like services like and for their cheap and easy registration. Go Daddy is very expensive, is also expensive. Name gets you with a cheap first year, but then there were prices are very high. Again, they all do pre-much the same thing. So find the best deal but you can. Three, hosting the domain. We comes to hosting, to a degree you get what you pay for. When you host a website, it’s where you website lives. So when you get visitors to your website, you want to make sure that they are served quickly and efficiently. This means that your host should have very good uptime, and plenty of bandwidth available for your site. A lot of the cheap hosting plans out there oversell their servers. So when someone tries to visit your site, somebody else is trying to access the thousand other sites on that same system. This slows down the delivery of content to your user. This is both a ranking factor in Google, albeit a lesser one, and it is incredibly annoying to a user. How many times have you that out of website because it was just taking too long to load? I do it all time. However, you don’t break the bank. There are plenty of great hosts out […]

10 Ideas for More Books in the Build Profitable Websites Series

Setting up your site: domains, hosting, WordPress, and writers Developing content: article directions, images, videos, and on page factors Publication syndication: social signals, RSS feeds, and secondary properties Outreach: blog comments, wiki articles, press releases, groups and sub Reddit’s Back linking: getting high quality links Back linking: Stealing your competition’s links Building your own link network: domain research Building your link network: site set up and hosting Building your link network: syndicated content and curated content Building your link network: adding your own links

My Semantic Keyword Research Book is Out!

I am so excited to tell you that my book, Semantic Keyword Research: The 5 Step Process to Building Websites with 10 Times Less Work is finally available on Amazon. This book has been in the works for about a year and I decided to write it simply because the amount of garbage I see out in the marketplace is just ridiculous. People asked the same questions over and over and over again about how to do keyword research. Since the keyword research is the most important aspect of building website, it is critical that you get it right. So in this book I go through my five-step process for finding markets, figuring out semantically related terms, doing keyword research, extracting the data and doing analysis, and then organizing a group to get into a semantically integrated silo architecture. That something a lot and pretty complicated, but it’s actually fairly easy when spelled out in the book. It’s a short read and is free on the Kindle Unlimited program, so I hope you’ll take a minute to check it out.

Using Your Competitor’s Keywords to find Profit Targets

So I was having this discussion on Reddit today on the bigseo sub Reddit about using your competitors keywords in order to do your own keyword research. One commentor talked about using scraping tools like some rush and in others in order to find competitor keywords. I then spelled out a quick seven step process for doing that using scrapebox, SEMRush, and LongTailPro, and mentioned that I might do a video. The original poster set of it would be great, so the video you see above is the result of that. Basically what I did was to find competition, input their URLs into SEMRush, collated the data, put it through scrapebox’s auto suggest, and then taking that big list and putting it into LongTailPro. Once that final export was done, then there was a list of keywords with searches and values that we go after.